Silvia Dorado

More Than

Agency: Delirio & Twain Madrid
Client: FC Barcelona
Role: Creative Art Director
Project : More Than Campaing

Barça is famed around the world for being More Than a Club. There are many reasons for this, including its particular playing style, its focus on different sports, its unique ownership model, its commitment to youth football through La Masia, its promotion of women’s football, its support for social causes channeled through the Barça Foundation, its ongoing quest for innovation and its conviction with regard to the upholding of certain values – not to mention is close associations to the city of Barcelona and the Catalan nation.

"More than a jersey"

Challenge

Show the new kit with the new image of the "More than" concept, raising all the pillars of FC Barcelona and showing how they have been part of the club's history.

Solution

Publicize a renewed concept of "More than" from the perspective of all parts of the club, not just men's football. FC Barcelona is not just a team, but is made up of many pillars.

Outcome

Sale of the new kit not only as a press but as a new concept of FC Barcelona and all its pillars.