La Pelá
Agency: Delirio & Twain Madrid
Client: Cerveza Águila
Role: Creative Art Director
Project : La Pelá.
Client: Cerveza Águila
Role: Creative Art Director
Project : La Pelá.
The Colombian team needs more support. With the help of La Pelá we will try to recruit and get new fans. This content will give a renewal of the image and a new stage for the fans of the selection.
Challenge
Turn the Colombian Selection into the most selection fans in the worl. Therefore you need to recruit new fans, specifically 1550,832 fans.
Solution
Solution From eliminating us to supporting us through storytelling through the spots and action of La Pelá.
Outcome
Improvement of the image of the Colombian soccer team, obtaining the support of many of the fans who had disassociated themselves from supporting the team.
Credits
AgencyDelirio & Twain Madrid
ClientFC Barcelona
CCOEva Santos, Mauricio Rocha
Creative DirectorsJuan Pablo Maldonado, Andrés Mejía (ANDRECHE)
Creative Art DirectorsAndrés Mejía (ANDRECHE), Silvia Dorado, Eduardo García
Creative copywritersJuan Pablo Maldonado, Leonardo Terán
Creative Motion GraphicsAndrés Rincón
Head of Creative ProductionConsuelo Bolea
ProducersCarolina Pabón