Tableware Project
Agency: Delirio & Twain Madrid
Client: Acción Contra el Hambre
Role: Creative Art Director
Project : Tableware Project
Client: Acción Contra el Hambre
Role: Creative Art Director
Project : Tableware Project
The Tableware Project is a philanthropic endeavor aimed at discovering innovative avenues for fundraising. It features a 30-piece tableware set, where each piece stands out with its unique design crafted by a different artist. Their creative brief was simple yet profound: to illustrate a metaphor about hunger on an empty plate.
Challenge
To ensure that through this artistic endeavor, Action Against Hunger boosts funds following the economic hardships faced by many families during COVID-19.
Solution
A 30-piece tableware collection, where each item is distinct, designed by a unique artist. Their brief was open-ended yet profound: depict a metaphor about hunger on an empty plate.
Outcome
The project achieved a reach of 133 million, marking a 124% surge in mentions compared to the period right before its debut. Digital impressions of the campaign also rose by about 280%. Following the successful launch of this limited edition, a distribution deal has been secured with FNAC.
Credits
AgencyDelirio & Twain Madrid
ClientAcción Contra el Hambre
CCOEva Santos, Mauricio Rocha
Creative DirectorsJuan Pablo Maldonado, Andrés Mejía (ANDRECHE)
Creative Art DirectorsAndrés Mejía, Silvia Dorado, Eduardo García, Jeff Bulla
Creative copywritersJuan Pablo Maldonado, Leonardo Terán, Valeria Silva
Creative Motion GraphicsAndrés Rincón, Silvia Dorado
Head of Creative ProductionConsuelo Bolea
ProducersCarolina Pabón